RCS Bussiness Messaging
Rich Communication Service
- How RCS Works…
At Advait Teleservices, we empower businesses with RCS (Rich Communication Services) – the next generation of mobile messaging. RCS enhances traditional SMS by supporting rich media, branded messaging, and interactive communication.
Brand Verification
Businesses are registered and verified through a trusted RCS platform, ensuring secure and branded communication.
Rich Media Messaging
Unlike standard SMS, RCS allows sending images, videos, carousels, quick reply buttons, and more – all within the messaging app.Direct Integration
We integrate RCS capabilities into your application via API’s or customized platforms, enabling automated and personalized campaigns.
Real-Time Insights
Track message delivery, reads, and interactions in real-time to improve your campaign performance and customer communication strateg
Track performance and Get data that Matters
Verify message open rates and understand how customers respond and interact with detailed campaign metrics to fine-tune your activities accordingly.
With our RCS platform, you gain access to comprehensive real-time analytics. Track every message with detailed insights—know when a message is sent, delivered, and read by the end-user. This level of visibility helps you measure engagement, optimize your campaigns, and make data-driven decisions for better customer communication.
Benifts Of RCS Vs SMS
Before (SMS): Only plain text with a basic clickable link is sent—minimal information and no branding.
After (RCS): The message is rich and interactive with a company name, logo, and verified badge.
RCS supports company logos and identity display, increasing trust,Two-Way Chat and many more.
Enrich your messages with images, videos, and more
Boost your brand communication by delivering rich messages that engage and build trust. Add your logo, brand name, videos, images, and carousels to your messaging and boost conversions.
Promote E-commerce Bussiness With the Brand Name and Logo
Branded Messaging: Shows brand name, logo, and rich media (images, buttons), which helps businesses build trust and recognition.
Interactive Experience: Customers can interact with messages by selecting options like “Preferences”, “Product Recommendations”, and “Cart Recovery” — no need to click on external links.
Enhanced Customer Support: Supports two-way conversations, enabling direct interaction between the business and the customer.
Customer Journey Navigation: Uses a menu-driven interface for easy navigation and better user experience.
RCS Business Messaging is an advanced messaging solution that allows businesses to enhance their communication with customers through interactive, rich media messages. It leverages the capabilities of RCS, an upgrade to traditional SMS, to provide a whole host of features such as branding, rich media elements, suggested replies, carousels, and more.
RCS Business Messaging offers several benefits for businesses, that includes:
– Enhanced customer experience with rich media and interactive elements.
– Improved branding with business logos and colors.
– Increased engagement through suggested replies and action buttons.
– Ability to track message delivery and read receipts.
– Seamless integration with other business systems and APIs.
– Personalized and targeted messaging based on customer preferences.
RCS (Rich Communication Services) is a communication protocol that is meant to upgrade traditional SMS messaging. It allows for features like high-resolution images, read receipts, typing indicators, and interactive buttons. Essentially, it’s a more modern and interactive way for individuals to communicate with each other.
RCS Business Messaging (RBM) is specifically designed for businesses to communicate with their customers. It uses the RCS protocol but adds additional features tailored to business needs.
RCS (Rich Communication Services) is a communication protocol that is meant to upgrade traditional SMS messaging. It allows for features like high-resolution images, read receipts, typing indicators, and interactive buttons. Essentially, it’s a more modern and interactive way for individuals to communicate with each other.
RCS Business Messaging (RBM) is specifically designed for businesses to communicate with their customers. It uses the RCS protocol but adds additional features tailored to business needs.
Benefits of RCS for end users:
- No additional downloads – Users do not have to download another application because all Android devices have built-in RCS
- Verified communication – Businesses must be verified before sending RCS messages to users
- Rich features – Including message reactions, read receipts, and typing indicators
- Large file sharing – Users can send and receive different files in various sizes
Here are some stats on RCS usage:
- 35x customers more likely to read RCS messages than emails (Google)
- 74% of people are more likely to engage with a brand through RCS (Google)
- 62% increase in RBM usage from 2021 to 2022 on the Infobip platform (Messaging trends)
- 350% growth in RBM traffic globally over the next five years (Juniper)
- 140% growth of RCS users by 2028 (Juniper)
Besides Android, Apple recently announced they will support RCS messages on iOS 18.
Yes, an RCS message can be configured to fall back to SMS (also referred to as SMS failover).
Suppose your recipient lacks sufficient service or Internet connections to receive RCS messages from your business. The message will be delivered using a fallback protocol or another app, like SMS, MMS, WhatsApp, or Viber. This means you don’t have to worry about your RCS messages not reaching your customers.
RCS allows businesses greater flexibility than both SMS and MMS. With the ability to send not just text, but a range of rich content, it offers more interactive, compelling user experiences. RCS also offers features like custom branding, suggested actions, and advanced analytics.
You can see a side-by-side comparison of SMS, MMS, and RCS below:
| SMS | MMS | RCS |
|---|---|---|
| Any mobile phone can receive SMS | Not all mobile phones can receive MMS | Supported on Android and Apple devices only |
| Send text only | Send text, videos, and images | Send branded messages which include text, images, videos, cards, carousels, files, URL previews, and suggested actions |
| 160 character limit | Higher limit than SMS (dependent on provider) | No character limit |
| No internet connection required | Requires an internet connection | Requires an internet connection |